Saturday, July 25, 2009
Thursday, July 16, 2009
Monday, February 11, 2008
HOW YOU ARE PERCEIVED BY OTHERS - Moving Up the Corporate Ladder
Does the thought of a Sixty Minutes' reporter at your doorstep make you sweat? (It should!)
Do public speeches make you nervous?
Do public speeches make you nervous?
Did you know that from the time you enter a room, you have approximately ten seconds to make (what may turn out to be) a lasting impression! Ten seconds!
Your posture, your handshake, your steady and interested eye gaze, the positive manner in which you handle email, speak on the telephone, manage dissension within your department all feed into how seriously you're taken and yes, all factor into "moving up the corporate ladder".
Do you wanna know a dirty little secret? Many CEO's use a wine list as a testing ground.
Yes, indeed. Handing the wine list to you, they will carefully make observations about you . . . whether you're honest or not (How, you ask? Something to think about.) and how you treat the service staff.
They will observe you under pressure. Coaching boosts your confidence. And . . .
Confidence equals respect. Respect equals power!
You don't have to be a tall, imposing figure to command respect. Your body language, mannerisms, and presentation can catapult you to statuesque levels beyond a yardstick!
Sherry Thomas
Sunday, February 3, 2008
Why VIDEO? Because Video sells!
With the advent of YouTube and the millions of websites that are floating out there in cyberspace, a whole new world of video has been created....online video also known as website streaming video.
After your webmaster has artistically nailed your image, there begins the SEO (search engine optimization) work, which we all know is where the true magic begins.
It is not uncommon, these days, for SEO experts to partner with a quality, reputable video production company in order to kick a website to the next level. Why? Because video sells!
And....video accentuates what the webmaster and SEO teams have done.
Think about it.....which hotel are you going to choose if one has nothing more than still shots of their rooms and another has video showcasing each aspect of the property, from pool to spa to luxury dining?
Why do infomercials work? Often we watch these ads and order things that we really don't need.....all because video has convinced us that we do.
It is essential, these days, that companies of any type utilize video as a means to attach a face to a voice and vice versa. It provides, in its own way, a sense of comfort to the viewer as one can now visualize and hear who is at the helm of the company, see exactly how a product works.
The video craze is on and is here to stay!
Resorts, software, attorneys, pharmaceutical companies, cosmetic surgeons, banks, Fortune 500, start-up companies have discovered the power of video and the positive results that it can bring.
And, video is no longer cost prohibitive. A wonderful video can be produced from start to finish beginning at $3500 and can serve you for years - well worth the investment as one client may provide the ROI for which you or your marketing agency may seek.
Those who omit this from their marketing plans may indeed be overlooking an area that is crucial in differentiating one competitor from the other, and one that has been substantially linked to an increase in sales.
Until next time, remember: 1) Website Design 2) SEO work 3) VIDEO!
I will be happy to answer any video production questions that you may have.
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