With the advent of YouTube and the millions of websites that are floating out there in cyberspace, a whole new world of video has been created....online video also known as website streaming video.
After your webmaster has artistically nailed your image, there begins the SEO (search engine optimization) work, which we all know is where the true magic begins.
It is not uncommon, these days, for SEO experts to partner with a quality, reputable video production company in order to kick a website to the next level. Why? Because video sells!
And....video accentuates what the webmaster and SEO teams have done.
Think about it.....which hotel are you going to choose if one has nothing more than still shots of their rooms and another has video showcasing each aspect of the property, from pool to spa to luxury dining?
Why do infomercials work? Often we watch these ads and order things that we really don't need.....all because video has convinced us that we do.
It is essential, these days, that companies of any type utilize video as a means to attach a face to a voice and vice versa. It provides, in its own way, a sense of comfort to the viewer as one can now visualize and hear who is at the helm of the company, see exactly how a product works.
The video craze is on and is here to stay!
Resorts, software, attorneys, pharmaceutical companies, cosmetic surgeons, banks, Fortune 500, start-up companies have discovered the power of video and the positive results that it can bring.
And, video is no longer cost prohibitive. A wonderful video can be produced from start to finish beginning at $3500 and can serve you for years - well worth the investment as one client may provide the ROI for which you or your marketing agency may seek.
Those who omit this from their marketing plans may indeed be overlooking an area that is crucial in differentiating one competitor from the other, and one that has been substantially linked to an increase in sales.
Until next time, remember: 1) Website Design 2) SEO work 3) VIDEO!
I will be happy to answer any video production questions that you may have.
